A.W.A.R.E.

A.W.A.R.E. is committed to preventing youth initiation and experimentation with hemp products. We advocate for strict marketing guidelines—banning youth-oriented packaging, sponsorships, and influencer campaigns—and robust age-verification measures at retail to ensure hemp remains an adult-only market.

Federal oversight of hemp must be rooted in rigorous, evidence-based research. We call on the USDA, FDA, and Congress to craft balanced policies that support safe, reliable hemp products while addressing concerns around contaminants, potency labeling, and product consistency for the more than 2 million Americans who rely on hemp for wellness benefits.

Adults deserve access to high-quality hemp formulations—from raw flower to full-spectrum tinctures—without undue restriction. We champion consumer choice by opposing blanket bans on certain cannabinoids or product formats and by supporting clear, transparent labeling so consumers can make informed decisions.

Ensuring fair market entry and clear, transparent guidelines is vital for independent hemp growers and neighborhood retailers to thrive. We advocate for straightforward, consistent rules and open access to market information—so smaller operators can plan, compete, and grow with confidence.

We advocate for straightforward, consistent rules and open access. By simplifying licensing and cutting red tape, we help these local businesses to continue to flourish and bring lasting economic benefits to their communities.